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4d Projection Mapping

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You may be able to SEE these 4d video's on your screen at the moment, but you can only EXPERIENCE 4D Projection by being there. 4d Projection is a new age form of advertising that is accomplished by using image mapping and projections on the surface of a building, while incorporating any other form of your additional senses, such as smell, for example.

If you have ever seen a movie at Disney World you will know what '4d Movie Theaters' are all about. If you haven't experienced a 4d film, this is just like a regular movie - except your seat, and the seats around you, will work in conjunction with the movie and play a part in the overall 'experience', granting you physical effects to match the movie you are watching.

For example, you may feel a slow mist on your face while the character is in the middle of an ocean scene, or maybe you will feel a blast of heat from in front or beneath your seat if there is an explosion in the movie. These are just a few of the physical effects you can experience while watching a 4d film. The 'Fourth Dimension' that is referenced is in regards to your senses.

4d Projection and 4d Advertising are very similar in the way that they try to incorporate your senses into their overall message. Scent is just one method that was used for Ralph Lauren's 4d Runway Projection in London and New York in late 2010. Those that were lucky enough to be there got to experience the scent of his newest perfume in synch with the visual projection.

The limits that will be pushed with this newest form of '4d advertising' will be tracked here, at '4dProjection.com', so make sure you tell your friends, bookmark us and check back to see the latest.

Hope You Enjoy The Show



NEWEST 4D PROJECTION VIDEO:

4d Projection - The Clarion Post Hotel in Gothenburg Presented

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Architectural projection mapping technology, where lasers scan the entire building, allowed Drive's motion graphics team to build a precisely accurate 3D model of the building. Bespoke graphics were then projected onto the façade, with the creative content designed to celebrate the beauty of the building's architecture and heritage as a post office while demonstrating its transformation into a contemporary hotel.





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Interactive 3D Projection - Chevy CLAW, Los Angeles, CA

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This awe inspiring Interactive 3d Projection is easily one of the most fun 4d projections created anywhere. Welcome to the Guinness Book Of World's Records for the biggest claw game created ANYwhere, incorporating interaction from the live crowd standing in line to take a shot at winning a Brand New Chevy Sonic. (Other prizes included a $4,000 vacation and a Burton snowboard)





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4d Projection - Peugeot Motion & Emotion Show, Rio Brazil

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On December 8, 2011 at Cinelandia (Rio, Brazil), Peugeot unveiled the world of 208 at the "Peugeot Motion & Emotion Show". An exceptional show combined for the first time Kinect technology and multi-sensory effects.





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4D projection - The First in Eastern Europe - 'Magic Christmas'

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The first 4D projection in Eastern Europe - "Magic Christmas". Story has been broadcasted on the wall of Vilnius Cathedral, 2011 December 25 to 30. A total of 18 sessions was shown. Each session was followed from 8000 to 14,000 spectators. Specially designed 'smell of Christmas' was created to strengthen 3D Christmas tale images - all of which were full 4D projection. Tale of three parts - the legends of Vilnius, Lithuanian folk motives, and Grandmother's Tale of Christmas night.





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4d Projection - Porter Robinson & Hyundai Introduce 'The Veloster' At RE MIX LAB

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Featuring 19-year-old DJ/producer phenom Porter Robinson, this 4D projection mapping was inspired by the futuristic gesture-based technology in science fiction films and the guerilla rooftop performances of famous rockstars. Transforming a clock tower and building next to Santa Monica's Third Street Promenade into a giant DJ interface, the Hyundai Veloster audio/visual experience attracted an excited crowd of electronic music fans as Porter Robinson played "Unison" and a number of his other tracks.





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4d Projection - In The Open (A La Interperie (Exoteric)

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4d Projection - In The Open (A La Interperie (Exoteric)
Commissioned by the Museum of Art of Puerto Rico for the inauguration of the Plaza for Arts



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4d Projection - Interactive 4d Projection

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4d Projection - First All Interactive 4d Projection





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Ode To Our Groove (Oda A Nuestro Son) El Morro, Puerto Rico

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Ode To Our Groove (Oda A Nuestro Son) El Morro, Puerto Rico - Commissioned piece by the Institute of Culture of Puerto Rico and the Museum of Art of Puerto Rico (MAPR) as part of the celebration of La Campechada.



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Gola Google Cola 4D Projection Mapping

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Gola Google Cola 4D Projection Mapping For The New Google Cola Softdrink





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4d Projection - HP Holiday 'Play Big' In New York City

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HP - Play Big: 4d Projection In New York City
HP and the latest 4D projection mapping technology bring the Maritime hotel to life with a holiday show.



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4d Projection -'The Tourist' Promotion On Praetorian Building - Dallas Texas

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The Dallas Film Society and Joule Hotel hosted a 4D mapping event projected onto the historic Praetorian Building in downtown Dallas, Texas. The event was part of a promotion for 'The Tourist', a feature movie with Angelina Jolie and Johnny Depp. This video was taken on Tuesday, November 30, 2010. Projection by IllumeNight, LLC. All content created by Jack Hattingh - TVP




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4d Projection - Deadmau5 And Nokia In London, England (Amazing!)

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On Monday 28th November Nokia Lumia 800 with Windows phone http://nokia.ly/uBVXxw brought deadmau5 and the world's most advanced 4D technology together and created an amazing free light show at Millbank Tower, London.

Millbank was plunged into darkness with the iconic tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building's 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure. Huge butterflies flew across the London skyline and the tower was twisted, pulsated and even fell down. Billed as the "future of live events" the spectacular show was accompanied by music from super producer deadmau5, who created exclusive remixes for the performance -- adding the 4th dimension.





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4d Projection - The Making Of Deadmau5 And Nokia In London, England

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Behind The Scenes Of The Amazing 4D Projection: Nokia Lumia Live Ft Deadmau5



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4d Projection - China-4D brings Building To Life In China

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China-4D outdoor stereographic projection,4D transform projection!



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4d Projection - Projection On Snow - A Skiers Paradise - Red Bull 'Off The Planet'

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To achieve this spectacle a 21' inflatable sphere hovered between hits as proprietary software mapped 3D visuals onto the snow and sphere. Riders were tracked via an infrared camera as they flew through the air.



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4d Projection - Bombay Sapphire 4D - 'Infused with Imagination' - London, England

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It’s all about 4d Projection Mapping. Brands are also picking up on 4D Locally we just had the Wrigley’s 5Gum launch with Etienne De Crecy which exposed the true nature of this art form. Bombay Sapphire, the gin that makes you go UGH! on a Sunday afternoon, mapped this on a warehouse on the Thames river in London.



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On The Road With Bentley - 4D Projection Mapping Technology

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Out on The Road: Drive Productions Take 4D Projection Mapping Technology On Tour with Nationwide Launch of the New Bentley Continental GT . This latest form of 4d Advertising is a must see for anybody interested in future marketing developments.



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4d Projection - 'Hot Wheels: Secret Race' - Customs House, Sydney, Australia

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On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 4D Projection Technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle in a wonderous Building Projection display.

The 4d Advertising special was brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world's fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney's most historic buildings



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4d Projection - 'History Of Armenia' - Live Concert At Liberty Square, Opera, Yerevan

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There were hundreds of thousands of people who were lucky enough to witness this INCREDIBLE 4d Projection LIVE at Liberty Square in Yerevan on May 28th, 2011, Celebrating the History Of Armenia.

An Amazing visual spectacle of 3d Projection combined with Audible Sensations, competing and forming the Fourth Dimension.



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4d Projection - Ralph Lauren 4D Projection Show, New York City

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RalphLauren.com celebrates 10 years of digital innovation with Ralph Lauren 4D Projection Show. A historic fusion of art, fashion & technology at the 888 Madison Ave store in NYC.



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4d Projection - The Making Of The Official Ralph Lauren 4D Experience

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See the making of Ralph Lauren's 4D Projection Show - a groundbreaking look into today's hottest form of 4d Advertising, . See what went on in the background to make this incredible, 4-dimensional event come to life - from storyboards to video sets to digital mapping and high tech computer renderings - see it all revealed.



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4d Projection - Yota Space Festival - Mikhailovsky Castle in St. Petersburg, Russia

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Here's Yota's main production for the show - a 4D projection mapping of the Mikhailovsky Palace in St Petersburg, Russia.
The iconic, traditional landmark museum has been transformed into a towering, real life canvas on to which the artists have created a rather stunning display.