Welcome To 4d Projection
You may be able to SEE these 4d video’s on your screen at the moment, but you can only EXPERIENCE 4D Projection by being there. 4d Projection is a new age form of advertising that is accomplished by using image mapping and projections on the surface of a building, while incorporating any other form of your additional senses, such as smell, for example.
If you have ever seen a movie at Disney World you will know what ’4d Movie Theaters’ are all about. If you haven’t experienced a 4d film, this is just like a regular movie – except your seat, and the seats around you, will work in conjunction with the movie and play a part in the overall ‘experience’, granting you physical effects to match the movie you are watching.
For example, you may feel a slow mist on your face while the character is in the middle of an ocean scene, or maybe you will feel a blast of heat from in front or beneath your seat if there is an explosion in the movie. These are just a few of the physical effects you can experience while watching a 4d film. The ‘Fourth Dimension’ that is referenced is in regards to your senses.
4d Projection and 4d Advertising are very similar in the way that they try to incorporate your senses into their overall message. Scent is just one method that was used for Ralph Lauren’s 4d Runway Projection in London and New York in late 2010. Those that were lucky enough to be there got to experience the scent of his newest perfume in synch with the visual projection.
The limits that will be pushed with this newest form of ’4d advertising’ will be tracked here, at ’4dProjection.com’, so make sure you tell your friends, bookmark us and check back to see the latest.
You Won’t Believe What You Just Saw!
4d Projection Video Gallery
Official Launch for EE’s newest fibre optic broadband service 4GEE. This was created on the Battersea Power Station, south bank of the River Thames, in Battersea, Southwest London
Multiple Projection show in Rumeli Hsiari, İstanbul being displayed at the Bosphorus on May 30th, 2012. This spectacle was seen by thousands!!
To achieve this spectacle a 21′ inflatable sphere hovered between hits as proprietary software mapped 3D visuals onto the snow and sphere. Riders were tracked via an infrared camera as they flew through the air.
This awe inspiring Interactive 3d Projection is easily one of the most fun 4d projections created anywhere. Welcome to the Guinness Book Of World’s Records for the biggest claw game created ANYwhere, incorporating interaction from the live crowd standing in line to take a shot at winning a Brand New Chevy Sonic. (Other prizes included a $4,000 vacation and a Burton snowboard)
Architectural projection mapping technology, where lasers scan the entire building, allowed Drive’s motion graphics team to build a precisely accurate 3D model of the building. Bespoke graphics were then projected onto the façade, with the creative content designed to celebrate the beauty of the building’s architecture and heritage as a post office while demonstrating its transformation into a contemporary hotel.
Featuring 19-year-old DJ/producer phenom Porter Robinson, this 4D projection mapping was inspired by the futuristic gesture-based technology in science fiction films and the guerilla rooftop performances of famous rockstars. Transforming a clock tower and building next to Santa Monica’s Third Street Promenade into a giant DJ interface, the Hyundai Veloster audio/visual experience attracted an excited crowd of electronic music fans as Porter Robinson played “Unison” and a number of his other tracks.
HP – Play Big: 4d Projection In New York City
HP and the latest 4D projection mapping technology bring the Maritime hotel to life with a holiday show.
On Monday 28th November Nokia Lumia 800 with Windows phone brought deadmau5 and the world’s most advanced 4D technology together and created an amazing free light show at Millbank Tower, London.
Behind the scenes of one of the most talked about and most shared 4d projection anywhere, The Amazing 4D Projection For The Nokia Lumia Featuring Deadmau5, LIVE!
On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 4D Projection Technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle in a wonderous Building Projection display.
The 4d Advertising special was brought to life by an international digital advertising agency in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings
Ralph Lauren celebrates 10 years of digital innovation with Ralph Lauren 4D Projection Show. A historic fusion of art, fashion & technology at the 888 Madison Ave store in NYC.
See the making of Ralph Lauren’s 4D Projection Show – a groundbreaking look into today’s hottest form of 4d Advertising, . See what went on in the background to make this incredible, 4-dimensional event come to life – from storyboards to video sets to digital mapping and high tech computer renderings – see it all revealed.
Tell Your Story The 4d Projection Way
There Is No Form Of Advertising Or Branding Available Today That Goes Further Than 4d Projection Mapping.
See What Others Are Saying About 4d Projection
First time I’ve seen 4D projection. Very impressed! http://www.youtube.com/watch?v=BJzIbKn7kUQ
Out Of Home Advertising
Incredible 4D projection at Millbank Tower last night for the new Nokia Lumia handset launch. Amazing technology: http://www.youtube.com/watch?v=WnKTjpXMFmk
Information & Technology
Check out this magnificent 4D projection mapping show for the launch of the #GALAXYSIII in Turkey. http://www.youtube.com/watch?v=YJBFn9idO5s
I never get as much reaction and comments on my blog as when i debut a new 4d Projection video. The people just absolutely love it.
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If You Can Think It – It Can Be Done!
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